What would be a reasonable price for a CPM ad?

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If DSP company A delivers 3X CTR when buying on Ad Exchanges then company B, can it price(charge) 3X higher CPM's?

For the matter of question lets assume that CTR is the only indicator of quality

Answer:

Your question implies some confusion between different pricing models. Let me try and outline the different...

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Roland Siebelink at Quora Mark as irrelevant Undo

Mobile Advertising: Should my minimum CPM match my eCPM?

This question is not about understanding the calculation of eCPM. I simply want to know if my minimum CPM(floor price) should be close to my eCPM. In other words as my eCPM goes up should I be commanding more $$ per mille? Here's an image of my dashboard...

Answer:

The eCPM is an average so if you set the floor to match it you'll cut out a lot of cleared impressions...

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Ben Perry at Quora Mark as irrelevant Undo

What's the reason for Facebook insisting to approve my new ad, even if it is a 100% clone of an existing (and approved) ad?

Even if the only think I change is the bid price, the ad is still not automatically approved. Why is that? EDIT: I change the price itself to see where the optimum is. For example I change from CPM $0.02 to CPM $0.03 or from CPM to CPC, but the ad itself...

Answer:

If it's a new ad, it needs to be reviewed. Put it this way, the original ad may have been approved when...

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Jacob Ozolins at Quora Mark as irrelevant Undo

I want to start a mobile ad network but don't know where to start?

I have the ad server (Adzerk), and I created some custom ad units that are placed in the stream of a web pages content. The problem is I don't know how to sell it, I want to work with premium Publishers (Forbes, VentureBeat etc...) I was thinking I setup...

Answer:

I would recommend you to manage ads for brands/companies first on an established network. Once you have...

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Samar Singla at Quora Mark as irrelevant Undo

Can a publisher charge on a "Cost per completed view" (CPV) basis for a video ad? It seems like a buyer can buy on a CPV basis but a publisher working through an intermediary like Google cannot.

I have a video website with long form content (30 minutes to 2 hours). Each video of 30 minutes in duration costs me about 10 cents to stream (bandwidth). These are essentially my marginal costs. The content is premium content, so I believe I can tell...

Answer:

Google does this with TruView, which means only if you watch a certain amount of the ad are you charged...

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Tom Goodwin at Quora Mark as irrelevant Undo

Does a second-price auction for ad slots penalize improvements in CTR prediction algorithms?

Say a company (Google for instance) has a pretty decent CTR prediction algorithm that puts ad A on #1 because it has a predicted CTR of 1.5% with a $1 bid, and ad B on #2 because it has a predicted CTR of 1% with a $1.20 bid. If we simplify "Quality...

Answer:

Let's start with an idealized second-price auction. In that auction, the winner is charged the CPC ...

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Harry Glaser at Quora Mark as irrelevant Undo

Do publishers allow ad networks to track site visitors, even when there is no ad being run by the ad network?  If yes, how do publisher's price this data sharing? What is the distribution mechanism?

It seems from Firefox's Ghostery plug-in that a lot of trackers aren't running ads.  One alternative could be that a publisher such as CNN.com may allow Pulse 360 to track on all CNN pages in return for some threshold ad revenue.  Another alternative...

Answer:

Logically, the publishers aren't interested in sharing such kind of info with the partner ad networks...

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Maya Andrejczyk at Quora Mark as irrelevant Undo

Which Mobile Ad Network Pays Mainly On a Cost Per Impression (CPM) Basis for Banner Ads?

Most mobile ad networks such as Admob and iAds work mainly on a CPC (cost per click) model for banner ads. I would like to know if there are any ad networks which work primarily on a CPM (cost per impression) basis. I read somewhere that Millennial Media...

Answer:

Most networks, including AdMob, have mostly CPC or other performance-based campaigns but they also have...

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Ben Perry at Quora Mark as irrelevant Undo

What ad publishers use CPM and what use CPC?

I'm not talking about ad "networks"; I'm interested in websites that actually publish ads. My rough belief is that search websites like Google use mainly CPC and newspaper websites like The New York Times use mainly CPM for charging ads. It...

Answer:

You are right in stating that traditional media outlets mostly charge CPM. These companies often find...

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Bruno Dillen at Quora Mark as irrelevant Undo

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