Why is demography so important for marketing and advertising?

Out of home advertising is focused on marketing to consumers when they are "on the go" in public places. Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. Guerrilla marketing...

I've loved to draw and paint for most of my life. My teachers recommended I go into Graphic Design as a college major so I could make money with my art. Needless to say I didn't research the Graphic Design field very closely before choosing a college...

Lately we saw a distinctive trend in online marketing. Email Marketing and PPC spending dropped while mobile and social considerably increased. Please share your experience and opinions on the best channels today.

What is the difference between advertising and marketing? I have a client who is the director of advertising and marketing for a small arts organization and I would like to get an idea of the activities he is likely to see as a part of advertising and...

I'm getting a BA in art (graphic design concentration) and was wondering whether marketing or advertising would be a better minor to get? Marketing would obviously be more difficult but would require one less class then advertising. I'm more interested...

First whats the difference in a major in Advertising and Marketing? Now what should i major in: Im a very creative person. I can come up with almost any catch phrase "slogan" for any topic you give me. Im good at making magazine covers, shirts...

Have just come back from Marrakech, my third visit in 3 years, and I really love that city. Just wanted to know what the job prospects are in the Marketing and Advertising industry in Marrakech, I have a feeling these jobs are mostly found in Casablanca...

I own a small business owner in Richmond, VA and I am thinking of a marketing campaign to home consumers using mailed postcards. I want a targeted marketing area specifically a zipcode (i.e. I want the postcards mailed to homes only with zipcode 232...

Facebook COO, Sheryl Sandberg, is reported to have claimed that brand advertising corresponds to 90% of the global advertising industry and that Facebook is better positioned to address that market than Google (which has most of its revenues based on...